Price continues to be a key battleground for retail brands, but increasingly, perception of quality is of equal importance as price in a customer’s choice. In the past, gaining quality insights was expensive, time-consuming and only showed the tip of the iceberg. Now with increased customer engagement captured online and on mobile, via social and in store, retail brands can accumulate broad customer insights and discover new ways to truly differentiate products by focusing on what customers want and really value.
It is not the tip of the iceberg. It is the iceberg!
S4RB can help to streamline the business processes that drive private brand product quality in a way that captures the right measures of value for the brand.
- Your team are empowered to make changes with automatically curated lists of actionable insights that have already been reviewed and enriched by supplier input.
- Suppliers become part of your private brand team, offering their insight and opinion to help meet your goals.
- You have ‘One View’ of product quality to act on to ensure competitiveness.
You finally have the confidence to make informed strategic investments in product development to maximise your products’ value in the eyes of customers, in the most cost effective way.