We help own brands to grow and succeed

We help own brands to grow and succeed

We help retailers to evolve their private brand products, ensuring quality, consistency and competitiveness, while improving the efficiency, accuracy and cost effectiveness of their interactions with suppliers.

We’ve listened to own brand retailers and we’ve launched the Affinity™ platform to help solve their unique challenges.

Our experience has allowed us to develop two proven routes to help retailers achieve their own brand goals and deliver a Unified Brand Experience: working with suppliers as One Team and working around a shared One View of product performance.

Using the Affinity platform allows retailers to do this.

One View

Affinity allows own brand retailers to work around a shared One View of product performance to:

  • Collect all their data and multi-channel feedback about own brand products in one place.
  • Gain continuous oversight of product performance and the insight to understand emerging issues, aiding decision making.
  • Reduce reporting and quickly consolidate information for stakeholders.
  • Measure progress of the entire own brand product strategy.

One Team

Affinity allows own brand retailers to work together with suppliers as One Team to:

  • Extend their team by working together with suppliers to maximise all available resources.
  • Manage the supply base workload and provide consistent instruction for suppliers to drive efficient operations and foster good relations.
  • Identify and work with the best suppliers to improve product performance, make cost savings and deliver brand strategy.

Client Success Stories

  • "S4RB are ahead of the game when it comes to supplier management thinking."

  • "S4RB's strengths are their customer service, their focus on adding value and their ability to help build engaging content."

  • "S4RB was massively more cost effective (than doing the work in-house). I guess it’s because they have done it before whereas we would have had to build something from scratch."

  • "S4RB's big point of difference is that they manage the content as well. Other providers just provide a box and we have to manage it ourselves."

  • "S4RB are a genuine specialist in their field – they fill in gaps that no-one else has been doing. S4RB have that understanding in a way I haven’t seen elsewhere."

  • "S4RB's strengths are their flexibility, their ability to understand what’s needed and to go beyond the standard software to deal with the issues that we face."

Waitrose supports compliance for local and regional

Supplier Engagement enables GMO labeling impact assessment of over 5,000 private label products

New product panel management saves retailer $218k a year

Crowdsourcing reduces product complaints by 17%

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