About Us

We’ve built our reputation solving problems with our highly customisable Affinity platform and professional services from our engagement experts. This approach has resulted in S4RB becoming a trusted partner to some of the world’s largest retailers and brand owners.

Welcome to a new way of working. Through closer collaboration with suppliers, Affinity helps find the balance between innovation, speed and cost effectiveness. The platform provides a complete view of product performance and the tools to generate and communicate real insight. Watch the video to find out how Affinity works.

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Passionate

As a business, we’re passionate about supplier engagement. We believe that, when suppliers share your goals and enthusiasm, everything runs more smoothly and efficiently – and you can offer the best possible customer service.

Grounded

We embed engagement best practice through our software and services. They are grounded in the key principles of effective communication, comprehensive support and complete transparency.

Experts

We are experts in the retail and own brand sectors, specifically in areas such as quality management, product and packaging development and compliance. We also have extensive experience in the manufacture of own brand products for retail.

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