Customer Feedback Optimisation 

Create a plan to unlock greater value from customer feedback through consistent categorisation, consolidation and information sharing.

Modern retailers manage product quality with dozens of systems, hundreds of suppliers, thousands of spreadsheets and tens of thousands of lines. The lack of clarity and time means they can only focus on the tip of the quality 'iceberg'. 

Retailers with strategies that involve building winning own brands must create a plan to take action and thrive despite this complexity. Those who are successful can unlock millions of pounds in additional value for their business. 


Reduce-time-1Reduce time to resolution by 75%

Focus-your-teamFocus your team and suppliers where customer feedback is hurting sales.

Leverage-actionable-customer-feedbackLeverage actionable customer feedback to build your own brand's point of difference. 

S4RB’s Own Brand Advisory offers a six-week project to conduct a strategic review of current feedback practices against our proprietary optimisation matrix. Our project will arm you with the case for change by framing the opportunity of unlocking greater value from customer feedback within your business.

It will include recommendations on how you can optimise your current feedback and incident categorisations so that it is fit-for-purpose in our omnichannel world. The project will conclude with practical recommendations that you can implement to deliver an immediate return for your business.



Book a 15 minute discussion with David Taylor to discover how you can unlock greater value from customer feedback