UPCOMING BOOK LAUNCH
Unified Brand Experience: New Thinking About U.S. Private Brand Success
The phenomenal growth of private brands at U.S. food retailers has been challenged by a number of hurdles, and retailers are searching for strategies to jump start performance. A new private brands approach called Unified Brand Experience enables retailers to improve their understanding of customer needs and execute more effectively as a team with suppliers. This strategy supports goals ranging from customer engagement to new product development.
UBX already has built a track record with food retailers in a number of countries because its approaches are adaptable to specific needs.
We are about to release the first in a 3 part book series that delivers new insight for private brand management.