Unified Brand Experience drives sales and growth for your own brand products by turning customers into brand advocates and suppliers into brand champions.
Today, retailers and brand owners are increasingly recognizing that customers want greater product and supply chain transparency, faster responses and resolutions to complaints, and even greater commitment to the upholding of key brand values. In short, customers want less hard selling and more customer empathy.
Joining things up
Joining up Supplier Engagement with customer engagement to create a Unified Brand Experience helps retailers and brand owners deliver this greater customer empathy and create new levels of customer experience.
At the same time, suppliers feel more valued and part of the retail brand team, encouraging them to do their best work for you: you become their retail partner of choice.
Solution for Retail Brands (S4RB) has developed the first software products to link customer experience and Supplier Engagement in this way.